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Target Market Determinations

Our target market determinations (TMD) seek to offer an understanding of the class of consumers for which this product has been designed.

Current Target Market Determinations

Straight Up, Power Up & Fixed TMD

Tailored TMD

Tailored Plus TMD

Grandfathered TMD

Previous Target Market Determinations

Previous TMD

Athena acknowledges the traditional owners of the land on which we gather the Gadigal people of the Eora nation. We acknowledge that sovereignty was never ceded and respect their continued and continuing connection to this place.